Chunkify! Part 6: Improve SEO Value And Readability With Better Formatting
Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: Double Check All Content on The Page One Page Exercise As a former professor, I believe formatting is key. If a student’s paper was well formatted, t...
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Chunkify! Part 5: Using Lists to Break Up Content
Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using lists on your webpage.When to use a list List writing tips List formatting tips One page exercise ...
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Would You Give Up Your Email Address for Toffee Blondies?
Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list....
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Chunkify! Part 4: Writing Better Paragraphs
Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragraph quality One page exercise Hey Marketer! I know you know how to write a paragraph. But as an expert, it’s difficult to fight the urge to say it all...
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Chunkify! Part 3: A Page People Can Scan and Get the Big Idea
Users don’t read long paragraphs People should get the “gist” without reading your paragraphs How to give the big idea without supporting copy One page exercise Imagine - you are surfing the web researching a new business service. You click on a few ...
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Thanks- Becky Worley
I just want to take a minute to thank someone who has been truly important to the internal growth of Bright Orange Thread: Becky Worley. Becky has been responsible for referring a steady stream of interns to BOT - many that became employees!...
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Chunkify! Part 2: Write Effective Headlines That Make People Read
6 rules of effective headline writing How to front-load headlines One page exercise Writing headlines is difficult. Seriously. You have to say a lot with a little. You have to intrigue, but also declare page content. You have to win a click, and conv...
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SEM-Message Match: Increase Your Conversion Rate
When a user clicks on your web ad, they begin their journey as a prospect. To make them conviced, you need to fulfill their expectations. The key is good message match.Your Ads and Landing Pages Should All Stink the Same. That’s Good Message Match!...
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Writing for the Web: Declaring Page Content
Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for the web, you need to give reassurance up front. Fact: Web users don’t read. They scan. ...
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The Webmaster Attends “Mastering Your Webmaster”
Yesterday morning I put on my “webmaster hat” and spent a few hours in good company at a Vistage presentation titled Master your Webmaster: Internet Marketing for Dummies Business Owners. Jason Lavin, the presenter and CEO of Golden Communications, I...
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